“If you ever wanted to keep a journal and don’t know how or where to start—then this is the book for you!”
The Task
Shawnta wanted to create a 30secs video, where she summarized the essence of the book, to aid sales.
During our first meeting, I listened carefully to Shawnta’s idea and had to quickly conceptualize a more befitting approach that would deliver more value, resulting to a longer video duration. I creatively presented my ideas to her, and she fell in love with it immediately
Creative Approach
The job was to convey the essence of the journal through a promotional video.
First I had to identify her target audience, understand their shared experiences, and ultimately tell a story that would achieve emotional connections.
Focus: VULNERABILITY
I decided to film Shawnta in an environment that helped her easily tap into her vulnerable side. The options were a library, an isolated part of her home, and a mini-movie theater. But I wasn’t going to go for a green screen, because i wanted to achieve a more realistic connection to her audience.
I finally chose to go with the mini-movie theater because I could easily manipulate the environment with creative lighting, to set the mood for her to be relaxed and easily vulnerable, as well as connect with her audience by demanding their undivided attention.
Broll- For brolls, I also decided to film the pre-launch event for the book, and capture moments from the event to show the direct impact of the book on her live audience.
The Result
Shawnta had fun during filming, and was more that amazed when she received the Promotional video.
The Video has received over two thousand view on Instagram, it has also been played on several TV programs during her book launch tour. Also referrals from the video has also landed me more video production jobs.
